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Email Love vs Brew, for teams that design emails in Figma.

Brew is an AI email platform that generates, sends, and automates emails from prompts or through AI agents. Email Love is a Figma plugin where AI builds emails from your own email design system. This page explains where each one fits.

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Why teams look for a Brew alternative.

Brew suits small, AI-heavy teams that want to generate and send email in one place. Teams tend to look at alternatives when their emails have to be built from their own Figma components, or when they send through a platform Brew does not export to, like Salesforce Marketing Cloud or Marketo.

The quick take.

Brew describes itself as an AI-native ESP. It builds a brand file from your website, generates emails from prompts, and sends them itself or exports them to another ESP. Email Love starts from an email design system in Figma, so every email, including the ones AI builds, uses the components your designers made and approved, and you export it to the ESP you already use.

Choose Brew if you want AI to generate and send emails in one tool, especially for a small team or through AI agents.
Choose Email Love if your emails must use your own Figma components and your designers want to stay in control of the design system.
Both work with AI agents and export to major ESPs. Brew and Email Love each offer MCP access and exports to platforms like Braze and Iterable.

At a glance.

Email Love and Brew compared
Feature	Email Love	Brew
Built for	Designers and marketers who build emails from a design system in Figma	Small, AI-heavy marketing teams, developers, and agencies
Where designs come from	Your own components in Figma	Layouts generated by Brew from a brand file and its pattern library
Figma	Uses its own layered email format in Figma; AI Import converts existing designs	Imports a single Figma frame by URL as an editable email; no component library support documented
Output	MJML-based HTML with HTML weight optimization	HTML rendered from React Email
ESP integrations	Export to 28 platforms, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Mailchimp, and Customer.io, plus HTML, MJML, and webhooks	Export to Braze, Iterable, Klaviyo, HubSpot, Mailchimp, SendGrid, and 5 more
Sending	Exports to your ESP; Email Love does not send email	Sends email itself, with automations and transactional email
AI	AI Import, emails generated from a brief, AI Copilot, and MCP access for Claude, ChatGPT, and Cursor	Prompt to email, automations, segments, image generation, email audits, and an MCP server
Previews	HTML that renders across 90+ email clients	Real-client screenshot previews and inbox placement tests
Teams	Per-user plans; shared design systems on Growth and above; dedicated Slack support on Professional	Unlimited seats with comments; no approval workflow documented
Pricing	Free (5 exports a month); Starter $19 and Growth $59 per user a month; Professional $1,788 per user a year	Free (500 AI credits, 1,000 sends a month); Growth $99 and Pro $249 a month; Enterprise custom

Competitor details checked September 2026. Spot something out of date? Tell us and we will fix it.

Where they differ.

Where the design comes from

Brew builds a brand file from your website, with your colors, fonts, layout rules, and voice, and generates its own layouts from it and its pattern library. It can import a Figma frame by URL as an editable email, but its docs do not describe using your Figma component library or variables.

Email Love starts from an email design system in Figma. Designers build the components, and AI assembles emails only from those components, fonts, and colors, so the output matches your design system. The trade-off is that you need a design system in Figma, or our help building one.

Sending and ESP integrations

Brew is an ESP as well as a builder. It sends email itself, with contacts, domain authentication, scheduling, automations, and transactional email. It also exports templates to Braze, Brevo, HubSpot, Klaviyo, Iterable, Postmark, OneSignal, Mailgun, SendGrid, Mailjet, and Mailchimp.

Email Love does not send email. It exports to the platform you already use: 28 platforms, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Mailchimp, and Customer.io, plus HTML and MJML. Both tools export to many of the same platforms, so the choice usually comes down to where your designs live.

AI and agents

Brew’s AI generates emails, variants, automations, and segments from prompts, and can create and edit images. Its MCP server, API, SDK, and CLI let agents like Claude, ChatGPT, and Cursor design, send, and analyze emails.

Email Love also works with Claude, ChatGPT, and Cursor over MCP. The difference is what they build from: in Email Love, agents use your own design system components, fonts, and colors.

Pricing

Brew publishes its pricing. The free plan includes 500 AI credits and 1,000 sends a month, with a watermark. Growth is $99 a month and Pro is $249 a month, with more credits and sends, and Enterprise is a custom quote. All plans include unlimited seats.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional.

Which is right for you?

Choose Brew if

You want AI to generate, send, and automate emails in one tool.
You do not have a design system in Figma.
You are a small team, developer, or agency working mainly through prompts or AI agents.
You want built-in sending with real-client previews and inbox placement tests.

Choose Email Love if

Your emails must use your own components from Figma.
Your designers want to stay in control of the design system.
You send through Salesforce Marketing Cloud, Marketo, or Customer.io, which Brew does not export to.
You want to start free and add AI as you go.

Comparing AI email builders? Read Email Love vs Migma →

“Email Love has reduced our dev time by well over 90%, and for our team being able to be this agile in the AI era is proving to be an absolute win.”

Jake Leffler, Email Development Specialist at StreetEasy

Switching from Brew? Migration is the hard part. So we make it easy.

On Growth and Professional plans, Concierge Migration is free. We build your email design system in Figma from your existing templates, with up to 50 components, rebuild up to 5 of your templates, and set up your ESP connection and team.

See Concierge Migration →

Questions, answered.

Is Email Love a good Brew alternative?

Yes, if your emails need to use your own Figma components and you already send through an ESP. If you want AI to generate and send emails in one tool, Brew is built for that.

Does Brew work with Figma?

Brew can import a single Figma frame by URL and turn it into an editable email. Its docs do not describe using your Figma component library. Email Love builds emails from your design system in Figma.

Can Email Love send emails?

No. Email Love exports to your ESP. Brew sends emails itself.

How much does Brew cost?

Brew is free to start with 500 AI credits and 1,000 sends a month. Growth is $99 a month, Pro is $249 a month, and Enterprise is a custom quote. The Email Love Figma plugin is free to start with 5 HTML exports a month. Starter is $19 and Growth is $59 per user a month, and Professional is $1,788 per user a year for teams of three or more.

Can you migrate our Brew emails?

Yes. On Growth and Professional plans, Concierge Migration is free: we build your email design system in Figma from your existing templates, rebuild up to 5 of them, and set up your ESP connection.

Don’t take our word for it.
Ask your AI.

Choose an assistant below and it will compare the Email Love Figma plugin with the other tools for you. The prompt asks it to check our claims against current public sources, not just this page.

ChatGPT Claude Perplexity