Email Inspiration from Panasonic

Panasonic nails the Halloween vibes with a clean, suspenseful animation that pulls us right into a horror movie mood. The minimalist black-and-white layout keeps the focus on the message, while the clever copy (“Trick. Treat. Stream. Repeat.”) hooks us with just the right amount of spooky intrigue. Terrifyingly well done!

Disclaimer: Panasonic own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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