Email Inspiration from STATE Bags

Love this email from STATE Bags! The animated GIF header immediately grabs attention while clean navigation and consistent branding (that sage green + cream palette ?) create a polished flow. Smart use of white space and clear CTAs make the diaper bag promotion feel fresh rather than pushy. The personal sign-off adds a thoughtful touch.

Disclaimer: STATE Bags own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to social proof email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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