Email Inspiration from Olipop

The playful subject line perfectly sets up this retention campaign. We’re loving how the hero section pairs punchy copywriting with retro-inspired imagery that matches OLIPOP’s nostalgic brand vibe. The three-column navigation efficiently guides subscribers to key actions while maintaining visual hierarchy. Smart use of white space and consistent brand colors keeps the message focused despite multiple CTAs.

Brand Insights

From:

Olipop on January 22, 2025

Subject: Baby come back ??

Preview: Take 20% off with code COMEBACK20

To: Andy King <[email protected]>

Features:

Disclaimer: Olipop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to re-engagement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.