Disclaimer: YouTube own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product and re-engagement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from YouTube
YouTube TV’s re-engagement email does a fantastic job of pairing a clear value proposition with an enticing offer. The bold headline and savings highlight immediately grab attention, while the breakdown of channel options and benefits builds excitement. We love the friendly tone and well-structured layout, making it a seamless experience for readers.
