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We’ve been teasing this feature for months, and I must admit, it’s taken longer to release than we had hoped. But hey, good things come to those who wait, right?

I’m excited to finally share Email Love Trends, our latest feature that’s now live (still in beta, but we couldn’t wait any longer to get it in your hands).

What Exactly Is Email Trends?

Here’s the deal: we’ve signed up for emails from over 3,857 brands across 22 categories—from apparel and automotive to SaaS and sports teams. And we’re adding new brands every single day.

But we didn’t stop at just collecting emails. We’re analyzing the heck out of them.

What You’ll Discover

When you dive into Email Trends, you’ll get insights that are usually hidden inside of your inbox:

Send Frequency Data

• How often are brands in your industry actually sending?
• Which days of the week get the most action?
• Who are the most active senders?

Technical Insights

• Which email service providers (ESPs) brands are using
• Authentication rates (Who has and hasn’t implemented DMARC)
• How many brands are experimenting with AMP in email
• Outlook optimization rates across different industries

Category-Level Intelligence

Want to know how beverage brands approach email differently than electronics companies? Now you can. Each of our 22 categories gets its own dedicated report.

Brand-Level Deep Dives

Through our Brand Insights feature, you can drill down into specific brands and see their individual sending patterns, tech stack, and email strategy. Just head over to the Brand page, choose or search for a Brand, and click on the Brand Insight button.

Why This Matters

Look, we’ve all been flying blind when it comes to industry benchmarks. Sure, you might know your own metrics, but what about your competitors? What ESP is everyone actually using? How many brands in your space have proper authentication set up? Are brands actually using AMP?

Email Trends answers these questions with real data from real brands.

How to Access It

Right now, you’ll need to sign in to the website to explore Email Love Trends. Once you’re logged in, you can browse everything we’ve got (and trust me, there’s a lot).

We’re also gearing up to launch Email Love Pro soon, which will include even more advanced features and insights. More details on that are coming very soon.

Still Ironing Out the Bugs

I mentioned this is still in beta, and I mean it. If you spot any issues or have feedback, please let me know. We’re iterating fast and want to make sure this tool is as useful as possible for you.

What’s Next?

This is just the beginning. We’re constantly adding new brands, refining our data collection, and building new ways to slice and dice this information.

Got a specific brand you’d love to see added? Or a particular insight you’re dying to uncover? Let me know at [email protected]. This tool is being built for you, so your input matters.

Ready to dive in? Sign in, and start exploring. I’d love to hear what surprises you most about what other brands are doing.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove