Email Inspiration from STATE Bags

This Mother’s Day email from STATE Bags is a great example of a simple, visually compelling gift guide and the fact that it’s curated by the founder is a nice touch. We also like the bottom blurb reminding readers about their strong customer support and tying it back to their mission.

From:

STATE Bags on May 3, 2023

Subject: Gifts For Mom, By A Mom ♥️

Preview: Shop my Mother's Day gift guide

To: Andy King <[email protected]>

Features:

Disclaimer: STATE Bags own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product and mother's day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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