Email Inspiration from MATE the Label

MATE takes an unexpected educational turn with this collaboration, using a series of compelling images to build a case for safer laundry detergent. We love how they’ve transformed product education into visual storytelling, complete with an animated GIF hero and clear benefit comparisons. The partnership with Dirty Labs feels authentic and adds credibility to their sustainability messaging while maintaining their clean aesthetic.

Disclaimer: MATE the Label own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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