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Cade Huskinson, Marketing Manager at Holbrook Pickleball, shares how switching from Klaviyo’s drag-and-drop editor to our Figma plugin transformed their email workflow.

The Challenge: Clunky Workflows and Limited Brand Control

When Cade Huskinson joined Holbrook Pickleball as Marketing Manager, the team was struggling with their email production process. Like many growing brands, they were building emails natively in Klaviyo’s drag-and-drop editor—and hitting roadblocks at every turn.

The main pain points:

• Time-consuming workflow: Each email took significantly longer than it should from ideation to completion
• Limited branding control: Klaviyo’s editor couldn’t achieve the elevated, intentional aesthetic they wanted
• Cumbersome interface: The drag-and-drop tool felt clunky and restrictive
• Slow iteration: Testing and adjusting emails was a lengthy process

“We wanted to show up a little more elevated, a little more intentionally in the inbox,” Cade explains. “And Klaviyo was just really limiting on that front.”

As a marketing manager with experience in Adobe XD and some Figma background, Cade knew there had to be a better way—a workflow that would allow for more creativity while streamlining the production process.

The Solution: Email Love Figma Plugin

After researching design-to-email solutions, Cade discovered the Email Love Figma Plugin. The appeal was immediate: the ability to design emails in Figma (his preferred creative environment) and export HTML-ready code with a single click.

“For me, that was the workflow and the environment where I could be the most creative and get stuff done the quickest,” Cade says. “And when I discovered the email love plugin where I could just turn my email into an HTML ready copy and paste code, it changed everything.”

The Implementation: Smooth Onboarding and Quick Learning

One of Cade’s concerns was the potential learning curve, but the onboarding process exceeded expectations.

“I thought that there was there wasn’t much of a learning curve,” he reflects. “I felt like the way that you walked me through the onboarding process and showed me how the tool works. It’s really well thought out, really intuitive, and easy to understand.”

Within just a few days of experimenting with the plugin, Cade felt completely comfortable with the workflow. The team also appreciated the responsive support—including a dedicated hour-long troubleshooting call to optimize their dynamic content setup.

The Results: 5x Faster Email Production

The transformation in Holbrook Pickleball’s email workflow has been dramatic:

Before Email Love Figma Plugin:

• 50+ minutes from idea to completed email
• Limited design flexibility
• Cumbersome revision process
• Frustrated creative team

After Email Love Figma Plugin:

• 10 minutes from idea to completed email (combined with ChatGPT for copy)
• Complete design control and elevated brand aesthetic
• Rapid testing and iteration capabilities
• Streamlined workflow that the team actually enjoys

“We can go from idea of an email to copy written to email designed in 10 minutes versus what used to take us five times that long before,” Cade reports.

Advanced Implementation: Dynamic Content and Flow Optimization

Beyond basic email design, Holbrook Pickleball has leveraged the plugin for more sophisticated email marketing:

• Dynamic content integration: Seamlessly incorporating personalized product recommendations
• Flow optimization: Rapidly rebuilding and testing automated email sequences
• Hybrid approach: Using selective exports to combine Figma designs with Klaviyo’s dynamic content blocks
• Template system: Creating reusable templates for different email types (product features, testimonials, tips and tricks)

The plugin’s API integration with Klaviyo ensures that dynamic product content pulls through correctly, maintaining both design integrity and personalization.

The Support Experience That Sets Email Love Apart

Beyond the tool itself, Cade emphasizes the exceptional support experience:

“The fact that you’re responsive in Slack, you’re willing to jump on a call to help us troubleshoot things—there is not a single thing that I’ve been like, ‘man, email love is great, except…’ It’s just been all good.”

This level of support has been crucial for maximizing the plugin’s potential and solving technical challenges as they arise.

The Bottom Line: More Than Just Time Savings

While the 80% reduction in production time is impressive, the real win for Holbrook Pickleball has been the elevation of their brand presence in the inbox.

“It’s elevated our brand because we’ve had the ability to show up the way we want in the email,” Cade notes.

The combination of time savings, design flexibility, and brand control has transformed not just their email workflow, but their entire approach to email marketing. Templates are now systematized, testing happens rapidly, and the team can focus on strategy and creativity rather than wrestling with technical limitations.

Key Takeaways for Email Marketers

Cade’s experience highlights several important considerations for teams looking to optimize their email production:

1. Tool friction kills creativity: When your design tool is limiting your vision, it’s time to find a better solution
2. Design environment matters: Working in your preferred creative space (like Figma) can dramatically improve both speed and quality
3. Support is crucial: Having responsive, knowledgeable support can make the difference between struggling with a tool and mastering it
4. Integration is key: The best tools work seamlessly with your existing tech stack (Shopify, Klaviyo, etc.)
5. Time savings compound: Faster email production doesn’t just save time—it enables more testing, iteration, and strategic thinking

Ready to transform your email workflow like Holbrook Pickleball?

Try the Email Love Figma Plugin and see how much time you can save while elevating your brand in the inbox.

Questions about implementation or want to share your own workflow transformation? Reach out to our team—we love hearing from fellow email marketers.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove