Disclaimer: Shinola own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Shinola
Big and bold imagery drives this campaign, with full-width product shots showcasing vibrant colorways of the Duck sport watch. The dark navy backdrop sharpens contrast, while alt text supports accessibility. Calls-to-action like “Shop Now” and “Find It in Store” are clear but embedded in images, making the design visually striking yet heavily image-reliant.
