Disclaimer: SEGA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to video games and digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from SEGA
We can learn a lot from how SEGA uses motion and contrast here. The animated hero GIF instantly sets an energetic tone, while the white-on-black text blocks keep copy legible without competing with the visuals. Pairing large, graphic CTA buttons directly under key messages ensures momentum carries straight into clicks.
