Email Inspiration from TOTEME

Strong editorial layout with a bold logo, a full width GIF hero and a tidy three column product grid; photography is consistent and well lit. Copy is concise and the underlined Shop Evening Edit link sits beneath a slim black rule. The CTA could be more prominent: make the text link a high contrast button for better visibility on mobile.

Disclaimer: TOTEME own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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