Email Inspiration from Waymo

If you have been to San Francisco recently, you will have seen dozens of Waymo cars driving around. Many people might be apprehensive about jumping into an autonomous vehicle, so this welcome email from Waymo focuses on educating new customers on when and how to use this new service. One thing we love about this email is the use of animated gifs to show different features of the car. We might be in the age of driverless cars, but the mighty GIF is still going strong!

Brand Insights

From:

Waymo on December 1, 2023

Subject: Welcome to Waymo One

Preview: Welcome to Waymo One Get ready for your first fully autonomous ride. Fully autonomous means no one will be behind the wheel when your car arrives. This will be a completely new and unique riding experience, so check out these videosand tips below to navigate your first ride like a pro. Open the app to ride

To: Andy King <[email protected]>

Features:

Disclaimer: Waymo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.