Email Inspiration from Tovala

Tovala’s menu email relies entirely on stacked hero images to drive appetite appeal and urgency. Each dish gets its own oversized product shot with tight cropping and bold text overlays calling out ingredients and flavor profiles like “ROLLIN’ IN FLAVOR” and “LEVEL UP LUNCH.” The visual strategy creates a scroll-worthy feed of options that feels more like browsing a menu board than reading an email. At 430px wide, images load quickly while maintaining enough detail to showcase texture and plating. The trade-off: minimal HTML text means accessibility depends heavily on alt text, and users with images disabled see almost nothing.