Disclaimer: Black Diamond own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Black Diamond
Black Diamond’s product launch email stacks bold hero imagery with a clean, image-driven layout that puts the Momentum climbing shoe front and center. The preheader copy “Ultimate comfort. Engineered Performance.” pairs nicely with the visual storytelling. We appreciate the strong product photography and the focused color palette, though the heavy reliance on images means the message depends entirely on images loading.
