Email Inspiration from LolaVie

A playful pet-day creative concept gives this beauty brand an unexpected entry point, swapping the usual product-on-pedestal hero for candid, lifestyle-driven imagery that feels warmer and more relatable. LolaVie threads the pet theme across multiple sections without losing product relevance, showing how a seasonal hook can energize a standard product email. The muted palette and soft typography keep it premium despite the lighthearted tone.

Disclaimer: LolaVie own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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