Disclaimer: Aesop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Aesop
Aesop’s email exudes sophistication with its minimalistic design and refined copy. The rich visuals paired with elegant typography mirror the brand’s luxury ethos. Thoughtful touches like complimentary shipping and a sense of urgency with the festive offer create a seamless balance between exclusivity and accessibility.
