Disclaimer: Aesop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Aesop
Aesop’s simplistic approach to branding shows up throughout it’s entire IRL and digital presence. With this email, they show that you don’t need to overcomplicate the concept of a gift guide email. And when the subscriber might find themselves stuck on a decision, their exploratory gift guide finder might offer up the perfect solution.
