Email Inspiration from Apple

We admire how this email from Apple keeps it clean and straightforward while building excitement for the upcoming iPhone launch. The step-by-step instructions are user-friendly, removing any friction from the pre-order process. The bold visuals and concise copy effectively convey urgency, making it hard to resist clicking that “Get ready” button.

Disclaimer: Apple own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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