Email Inspiration from Approved by Fritz

What makes this email delightful is the seamless integration of lifestyle content with product promotion. Featuring an adorable dog duo and stylish home decor, it engages pet lovers by blending function with style. The visuals feel personal, and the “Shop the Look” CTAs keep it all incredibly actionable. Well done!

Disclaimer: Approved by Fritz own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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