Email Inspiration from Athletic Brewing

Athletic Brewing’s Halloween email is all about festive vibes and community perks. The blend of seasonal animation with a clear, inviting call-to-action sets the mood just right. We love how they spotlight exclusive member benefits—it’s a clever way to drive engagement and build loyalty, all while keeping the Halloween spirit. Nice one, Athletic!

Disclaimer: Athletic Brewing own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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