Email Inspiration from Athletic Brewing

The personalized greeting and conversational tone set a welcoming vibe, while the subtle nudge to join the Athletic Club feels more like an invitation than a sales pitch. Thoughtful design and a clear call to action seal the deal! Nicely done, Athletic!

Disclaimer: Athletic Brewing own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to loyalty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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