Email Inspiration from Chipotle

Chipotle’s email is guac-tastic! The bold green palette paired with intricate, celebratory patterns makes this rewards promotion feel special. We love how the 25 extra points are front and center, with a clear call-to-action to “Order Now.” This is a great example of making rewards feel fun!

From:

Chipotle on November 22, 2024

Subject: Something Good Is Happening 💚

To: Andy King <[email protected]>

Features:

Disclaimer: Chipotle own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to loyalty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.