Email Inspiration from Auri Nutrition

With a playful “guess the mushroom” mystery and festive Halloween graphics, this email grabs attention and adds an interactive twist to wellness. We love how it engages readers with hints, leading to the big reveal. Plus, the spooky design and clever CTA make this a fun, effective seasonal campaign.

Disclaimer: Auri Nutrition own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Scout’s honour.

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