Email Inspiration from BBC

This Bluey email is bursting with charm and playful energy. The use of HTML text ensures it looks crisp and readable, whether you’re in light or dark mode—a thoughtful touch for accessibility. We love how it draws readers in with a whimsical, illustrated hero image that sets the perfect Halloween vibe. The content blocks are well-organized, featuring a fun mix of engaging product highlights and clever, spooky-themed CTAs that keep it all lighthearted and inviting. Nice one, Bluey!

Disclaimer: BBC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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