Email Inspiration from Cabi

Cabi’s cart abandonment email keeps it simple yet effective. The clear and bold call-to-action, paired with a minimalistic design and warm color palette, creates a sense of urgency and warmth. The reminder of free shipping adds extra motivation to complete the purchase.

Disclaimer: Cabi own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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