Email Love is Supported by

January 15, 2025 - Articles

Case Study: Fold App Streamlines Email Creation with the Email Love Figma Plugin

Quick Facts

  • Company: Fold App
  • Industry: Fintech / Cryptocurrency
  • Product: Bitcoin Rewards Debit Card
  • Primary Audience: Tech-savvy individuals and cryptocurrency enthusiasts
  • Email Platform: Iterable
  • Previous Workflow: Figma → Manual HTML Tweaks in Iterable

The Challenge

Fold App’s email marketing was a critical part of driving user engagement and adoption for their Bitcoin rewards debit card. However, their workflow for creating emails was time-intensive and error-prone:

  1. Manual HTML Edits: After designing custom emails in Figma, the marketing team had to manually code HTML in Iterable, a process requiring significant time and expertise.
  2. Difficult Collaboration: The complexity of HTML emails made it challenging for team members without coding experience to contribute, limiting scalability.
  3. Inconsistent Results: Small adjustments to email design or layout often led to troubleshooting sessions that consumed hours. Ensuring emails were rendered correctly across devices and modes (e.g., light and dark) was a constant challenge.

For a lean team at a startup with less than 30 employees, every hour spent on email production was time taken away from other high-priority tasks.


Key Outcomes

  • 75% reduction in email production time
  • Minutes to create an email, down from hours
  • Elimination of manual HTML editing
  • Consistent rendering across light/dark modes and devices
  • Improved team collaboration and scalability

Solution Implementation

Fold integrated the Email Love Figma Plugin into their existing email design workflow, simplifying the process of creating professional, responsive emails. Here’s how:

  1. Streamlined Workflow: The plugin allowed Fold to design emails directly in Figma and export production-ready HTML that seamlessly integrated into Iterable.
  2. Drag-and-Drop Ease: The team leveraged pre-built snippets to quickly assemble emails without needing extensive coding knowledge.
  3. Error-Free Output: The ability to preview emails in light and dark mode ensured consistent rendering across all devices and email clients.
  4. Collaboration-Ready: Non-technical team members could now create and edit emails confidently, expanding the team’s capacity to handle marketing campaigns.

“The Email Love Figma Plugin has completely changed the way we create emails. What used to take hours now takes minutes, and we can trust that everything will look perfect. It’s not just a time-saver – it’s a game-changer for a small team like ours.”

— Chelsea Chambers, Senior Product Communications Manager, Fold


Results in Detail

Workflow Efficiency

Before the plugin, Chelsea’s team spent hours manually coding emails in Iterable, often troubleshooting issues along the way. With the plugin, they:

  • Reduced email production time by 75%.
  • Cut out manual HTML tweaks, saving hours per campaign.

Improved Consistency

Fold’s emails now maintain pixel-perfect fidelity with their Figma designs. Built-in testing ensures flawless rendering across devices and modes, which is especially critical for a visually focused fintech brand.

Better Collaboration

The intuitive interface made it possible for non-technical team members to create emails, eliminating bottlenecks and improving the team’s overall productivity.

Responsive and Accessible Emails

Emails exported with the plugin are fully responsive, ensuring a seamless experience for users across mobile and desktop. Fold can now confidently cater to a tech-savvy audience that expects premium digital experiences.


Looking Forward

By reducing the time spent on email production, Fold’s marketing team can now focus on:

  • Developing more personalized, targeted email campaigns.
  • Increasing email frequency to engage their growing user base.
  • Experimenting with new creative ideas to enhance engagement and retention.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove

Email_Love__3_-removebg-preview

Sign Up for
Curated Inspiration

Join over 6,000 other Email Geeks that receive actionable insights, new tactics, fresh design inspo, and profiles of your favorite #Emailpeeps.