Email Inspiration from Casper

Casper’s email nails the cozy, inviting vibe with its soft color palette and calming imagery. We love the way it highlights products for every sleep need—from pillows to weighted blankets—while reinforcing the benefits of quality rest. The content is playful yet informative.

Disclaimer: Casper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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