Email Inspiration from CLAE

This email nails urgency without being pushy. The clean design puts the focus squarely on the value prop. The animated GIF footer adds just the right touch of motion, while the centered layout and consistent “SHOP NOW” CTAs make the next steps crystal clear.

Disclaimer: CLAE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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