Email Inspiration from Cloud Water

Cloud Water’s Election Night Survival Kit email is a clever blend of calm and humor—perfect for easing election stress. We love how each element in the “survival kit” aligns with relaxation, from cozy socks to the “calming scroll.” The playful tone and soothing color scheme make it all feel reassuringly lighthearted.

Disclaimer: Cloud Water own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to vote email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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