← All comparisons

Email Love vs Pixcraft, for teams that design emails in Figma.

Pixcraft is a Figma plugin and web builder that turns Auto Layout frames into HTML and AMP email. Email Love is a Figma plugin for building emails from an email design system, with AI and export to 28 platforms. This page explains where each one fits.

Install and try for free → See plans

Trusted by 100+ marketing teams at brands like…

What is the biggest difference between Email Love and Pixcraft?

Pixcraft turns Auto Layout frames into HTML and AMP and pairs its plugin with its own web block builder. Email Love maps your Figma components into Email Love Builder, so marketers build from the design system your designers maintain, and it goes deeper into lifecycle ESPs like Braze, Iterable, and Salesforce Marketing Cloud.

Why teams look for a Pixcraft alternative.

Pixcraft suits designers who build Auto Layout emails and need HTML or AMP, often for ESPs popular in Russia and the CIS. Teams tend to look at alternatives when their designs do not use Auto Layout everywhere, or when they send through platforms like Braze, Iterable, or Salesforce Marketing Cloud.

The quick take.

Both tools turn Figma designs into email code. Pixcraft converts Auto Layout frames into HTML and AMP, and pairs its Figma plugin with a web block builder. Its ESP integrations focus on platforms popular in Russia and the CIS, plus Klaviyo, Mailchimp, and SendGrid. Email Love works from an email design system in Figma and exports MJML-based HTML to 28 platforms.

Choose Pixcraft if you need AMP email from Figma, or you send through platforms like Unisender, SendPulse, or Altcraft.
Choose Email Love if you want a reusable email design system in Figma, AI that builds emails from your components, and direct export to platforms like Braze, Iterable, and Salesforce Marketing Cloud.
Pixcraft only works with Auto Layout frames. Groups are exported as images.

At a glance.

Email Love and Pixcraft compared
Feature	Email Love	Pixcraft
Existing designs	AI Import converts screenshots, images, or existing Figma designs into editable frames; Concierge Migration on Growth and Professional	Converts Auto Layout frames; groups are exported as images
AI migration	AI Import on every plan, plus an AI-assisted workflow in Claude or Codex for full libraries	None found as of September 2026
AI creation	Emails generated from a brief using your own components, AI Copilot, and MCP access for Claude, ChatGPT, and Cursor	AI for text and images in the plugin, with AI tokens by plan
Email design system	Your own email design system in Figma, with Auto Layout, Variants, and properties	Saved assets, styles, and blocks; no brand kit or locked content found
Drag-and-drop builder	Email Love Builder, with Enterprise: a drag-and-drop editor that uses your Figma components	A web block builder, where plugin exports also appear as templates
Marketer workflow	Designers maintain components in Figma; marketers build campaigns in Email Love Builder without opening Figma	Emails are built in Figma or in the web block builder
ESP breadth	28 platforms, plus HTML, MJML, and webhooks	10 platforms, most of them popular in Russia and the CIS, plus Klaviyo, Mailchimp, and SendGrid
ESP integration depth	Braze and MoEngage content blocks, Iterable snippets and multi-locale templates, Salesforce Marketing Cloud content blocks, editable Customer.io drafts, updatable templates, localization tags, and AI skills for the personalization syntax of 10 ESPs	Export to each platform; AMP email with a monthly allowance of AMP events
Email expertise	A company that builds only email tools; email specialists for support, with dedicated Slack on Professional	Focused on email: a Figma plugin and a web builder, by PixCraft LLC
Output formats	MJML-based HTML with HTML weight optimization, MJML, and HTML content blocks	HTML and AMP, with ZIP and EML downloads
Pricing	Free (5 exports a month); Starter $19 and Growth $59 per user a month; Professional $1,788 per user a year	14-day free trial; Personal $25, Starter $55, and Pro $95 a month

Competitor details checked September 2026 (how we research these comparisons). Spot something out of date? Tell us and we will fix it.

Where they differ.

Can I bring my existing emails with me?

Pixcraft converts Figma frames built with Auto Layout into email code. Its docs say it only works with Auto Layout frames, and groups are exported as images. It includes more than 100 ready-made assets.

Email Love also uses its own format, but you do not have to rebuild your existing emails by hand before you start. AI Import converts a screenshot, an image, or an existing Figma design into an editable Email Love frame, and it is included on every plan. For a full library, an AI-assisted workflow in Claude or Codex audits your repeated modules and builds a reusable design system. On Growth and Professional plans, Concierge Migration is free: our team builds your email design system and rebuilds up to 5 of your templates.

Is it a Figma exporter or part of the production stack?

Pixcraft pairs its Figma plugin with a web block builder, and since July 2026 plugin exports also appear in the web builder’s template list. The web builder uses its own blocks, and we could not find a way to keep them mapped to your Figma components as of September 2026.

Email Love covers more of the production workflow. Designers maintain the approved components in Figma. Each component is mapped into Email Love Builder, where marketers build campaigns in a drag-and-drop editor without opening Figma, and the finished email goes to your ESP. Email Love Builder comes with Enterprise, which is a custom quote.

How much email expertise is behind it?

Pixcraft is built by PixCraft LLC and focuses on email: a Figma plugin and a web builder, with AMP support and ESP integrations popular in Russia and the CIS.

Email Love builds only email tools: the Figma plugin, Email Love Builder, and the Email Love inspiration gallery. Support comes from email specialists, with dedicated Slack support on Professional, and Concierge Migration is free on Growth and Professional.

How deeply does it work with my ESP?

Pixcraft connects to Altcraft, DashaMail, enKod, Klaviyo, Mailchimp, Mailganer, SendGrid, SendPulse, Sendsay, and Unisender, and it exports AMP email as well as HTML, with a monthly allowance of AMP events. If interactive email is part of your program, that is a real reason to look at Pixcraft.

Email Love goes deeper into the platforms it supports. It exports Braze and MoEngage content blocks, Iterable snippets and multi-locale templates, Salesforce Marketing Cloud content blocks, and editable Customer.io drafts. With updatable templates, a re-export updates the existing template in your ESP instead of creating a copy. Localization tags work with Braze and Smartling, or Iterable and Lokalise, and Email Love’s AI skills for ChatGPT, Codex, and Claude Code write the personalization syntax for 10 ESPs, including Braze Liquid, Iterable Handlebars, and Salesforce Marketing Cloud AMPscript.

Email Love exports standard HTML email and does not produce AMP. AMP only renders in some email clients and needs support from your ESP, so check how much of your audience can see it before you plan around it.

Your brand changes the button radius. What happens next?

Say your brand changes the primary button from a 6px corner radius to 12px. In Pixcraft, the button is part of your Figma design, so the change is made in Figma, and each email is exported again, because each export converts the frame as it is at that moment.

In Email Love, the button is a component in your email design system in Figma, so the change updates every email that uses it in Figma. With updatable templates on, re-exporting an email updates the existing template in your ESP instead of creating a copy. If your marketers use Email Love Builder, a re-sync brings the new button to every template that uses it.

Pricing

Pixcraft publishes its pricing. After a 14-day free trial, Personal is $25 a month, Starter is $55 a month with up to 10 users, and Pro is $95 a month with up to 100 users. Prices are monthly, with add-ons for extra users and AMP events, and an annual contract is available on Pro.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional.

Which is right for you?

Choose Pixcraft if

You need AMP email built from Figma designs.
You send through Altcraft, Unisender, SendPulse, or another ESP popular in Russia and the CIS.
You want a web block builder alongside the Figma plugin.
You want team roles and permissions on a low-cost plan.

Choose Email Love if

You want an email design system in Figma that your whole team reuses.
You send through Braze, Iterable, Salesforce Marketing Cloud, Marketo, or Customer.io.
You want AI to build emails from your own components, in the plugin or in Claude, ChatGPT, or Cursor.
You want a free Concierge Migration on the Growth or Professional plan.

Comparing Figma email plugins? Read Email Love vs Emailify →

“Email Love has reduced our dev time by well over 90%, and for our team being able to be this agile in the AI era is proving to be an absolute win.”

Jake Leffler, Email Development Specialist at StreetEasy

Switching from Pixcraft? Migration is the hard part. So we make it easy.

On Growth and Professional plans, Concierge Migration is free. We build your email design system in Figma from your existing templates, with up to 50 components, rebuild up to 5 of your templates, and set up your ESP connection and team.

See Concierge Migration →

Questions, answered.

Is Email Love a good Pixcraft alternative?

Yes, if you want a reusable email design system in Figma, AI that builds from your components, or direct export to platforms like Braze and Iterable. If you need AMP email, or you send through an ESP like Unisender or SendPulse, Pixcraft is the better fit.

Does Pixcraft work with any Figma design?

Only with frames built with Auto Layout. Groups are exported as images. Email Love also has its own format: existing designs need to be rebuilt with its components or converted with AI Import.

Does Email Love support AMP email?

No. Email Love exports standard HTML email. If you need AMP, Pixcraft supports it.

How much does Pixcraft cost?

Pixcraft has a 14-day free trial, then Personal at $25 a month, Starter at $55 a month, and Pro at $95 a month. The Email Love Figma plugin is free to start with 5 HTML exports a month. Starter is $19 and Growth is $59 per user a month, and Professional is $1,788 per user a year for teams of three or more.

Can you migrate our Pixcraft emails?

Yes. On Growth and Professional plans, Concierge Migration is free: we build your email design system in Figma from your existing templates, rebuild up to 5 of them, and set up your ESP connection.

Don’t take our word for it.
Ask your AI.

We wrote a comparison prompt that asks an AI assistant to check these claims independently against current public sources. Choose an assistant below to run it.

ChatGPT Claude Perplexity