Email Love Builder vs Postcards, for teams that design in Figma.

In Postcards, everyone shares one editor. Marketers assemble emails from the module library, restyle them with brand presets, and collaborate in real time with roles and comments. There is no code view; for most of its audience that is the point. If you already employ designers, their work reaches Postcards as a restyling exercise: the design system itself lives in the modules you have saved inside the tool.

In Email Love Builder, designers and marketers each work in their own tool. Designers keep building and maintaining the email design system in Figma. Marketers build campaigns in a drag-and-drop editor from those same components, without opening Figma, and locked states decide what they can change. Each component in the editor is mapped to its Figma component and re-synced when it changes, so nobody spends time rebuilding the design system inside the editor, and there is no second version to keep matched.

Postcards’ module library is a genuine strength: 100+ blocks, professionally designed, tested in dark mode, and validated across email clients with Litmus and Email on Acid (vendor statements, Sept 2026). For a team without design resources, that is a real head start. It is harder when you already have a design system: each module has to be restyled toward your brand, and the result is usually close to your guidelines rather than an exact match.

In Email Love Builder, your components, tokens, and layouts come from Figma as your designers built them, including Auto Layout and Variants, and each component stays mapped to its Figma original. Marketers build from those approved components, so the emails match your design system.

Say your brand changes the primary button from a 6px corner radius to 12px. In Postcards, the button lives in the modules you have saved and reused, so someone updates those saved modules inside Postcards as well as the component in Figma, and works through the templates that used the old ones.

In Email Love Builder, a designer updates the button component in Figma and re-syncs it. Every template that uses the component picks up the new radius. The change is made once.

As of September 2026, Postcards has a Figma plugin that exports a design into Postcards, where it opens as an editable project; it can also export a Figma layout as a series of images. Both are one-time copies. When your Figma file changes, the version in Postcards is out of date until you export it again.

Email Love Builder starts in Figma. Each production component is mapped to its component in Figma rather than imported once. When designers update a component in Figma and re-sync it, every template that uses it updates.

Postcards publishes its pricing. The editor is free to open with no signup, the Start plan is free with 5 exports a month, Plus is $16 a month with 20 exports and 5,000 AI credits, and Pro is $24 with unlimited exports, three editors included, and SSO; additional editors are $8 per seat (checked September 2026).

Email Love Builder is a custom quote. It comes with Enterprise, which includes a custom design system of up to 100 components, team training, and a dedicated Slack channel. Our Figma plugin has published pricing: it is free to start, Starter is $19 and Growth is $59 per user a month, and Professional is for teams of three or more. You can start with the plugin and move to Enterprise later.