Disclaimer: Crate&Barrel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Crate&Barrel
I like the clean design of Crate & Barrel, and how they personalize the emails based on my purchase and browsing history. It does a great job of using that data to provide just enough relevant recommendations without overwhelming me with too many options to click on.
They also do an excellent job of making use of different visual formats like animations and GIFs, which say more than text can. More importantly, they’re able to do this while still delivering an email that loads quickly.
