Email Inspiration from Cult Gaia

For their Tabestan campaign, Cult Gaia didn’t just launch a collection—they created a new destination. Through field notes and storytelling, they shaped a world around their designs, drawing their audience into a dreamy, sun-soaked escape. A masterclass in brand-building through narrative.

Curated by: Sonya Nisevich

From:

Cult Gaia on March 4, 2025

Subject: RARE SPECIMENS

To: Andy King <[email protected]>

Features:

Disclaimer: Cult Gaia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.