DSC nails their signature witty tone while showcasing new products. The split-panel layout pairs crisp product photos with punchy descriptive text, while maintaining ideal white space ratios. Particularly clever is using real-world color inspiration stories (“inspired by the Club pool”) rather than generic color names. The conversational header copy and self-deprecating closer perfectly frame the commercial content.
Disclaimer: Dollar Shave Club own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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