Email Inspiration from Act+Acre

Two scalp products stand against a moody brown gradient with Powered By Stem Cells set in oversized condensed sans — a science claim that owns the entire above-the-fold. The teaser line (yes, you read that right — but they’re not the kind you think) uses curiosity to defuse skepticism before the body copy even loads. Bold ingredient claims work when the typography commits to them at hero scale.

Disclaimer: Act+Acre own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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