Disclaimer: Aesop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Aesop
We like how Aesop keeps this order confirmation simple and elegant. The warm off-white background, paired with clean Helvetica text and subtle Optima headings, makes the information easy to read and feel on-brand. Clear spacing and tidy sectioning turn what could be a plain receipt into something that feels thoughtful and distinctly Aesop.
