Email Inspiration from Aesop

Disembodied hands offering bottles against a bone-grey backdrop turn a gifting email into something closer to a still-life study. Restrained serif headlines and generous negative space keep attention on the objects rather than the occasion. The “Signature formulations” grid handles the merchandising quietly, letting the artful hero carry the emotional weight. Proof that luxury often reads in the space you choose to leave empty.

Disclaimer: Aesop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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