Email Inspiration from Allpress Espresso New Zealand

Restraint is the design choice — a single product moment, hand pouring into a paper cup over a dark wood bar, on a brick-toned background that feels like a café interior at dusk. ‘Chocolate, stone fruit, citrus’ lives at the bottom in the typeface of a tasting card, doing the educational work without breaking the cinematic mood. Coffee brands rarely trust their imagery enough to skip the price; this one does.

Disclaimer: Allpress Espresso New Zealand own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant and restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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