Email Inspiration from amika

This Amika email makes smart use of conversational messaging and interactive design to engage subscribers. The playful chatbot-inspired intro personalizes the experience, while bold, high-contrast CTAs guide readers toward the right products. The color-blocked layout adds vibrancy, balancing lifestyle imagery with clear product benefits—making it easy (and fun) to find the perfect haircare solution.

Disclaimer: amika own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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