Disclaimer: APL own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from APL
We really appreciate how this email leverages urgency and personalization to drive action. The “These Items Are Almost Gone” headline immediately taps into the fear of missing out, making it a compelling read. The tailored call-to-action—“Finish Your Checkout”—feels like a natural nudge rather than a hard sell. Plus, the inclusion of a specific product the recipient viewed adds a personal touch, making the message feel less like a generic blast and more like a thoughtful reminder. Smart, strategic, and conversion-friendly!
