Email Inspiration from Apollo

Apollo’s newsletter delivers a clean, content-rich layout with rounded white cards on a warm beige background. We love the bordered content cards featuring customer stories and webinar promos—they create visual interest without overwhelming. The dual CTA approach in the hero (primary dark button plus outlined secondary) gives readers clear options. A bright yellow “See how it works” section at the bottom creates urgency without being aggressive.

Disclaimer: Apollo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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