Turo: The VW ID. Buzz, the new 2025 BMW M5, & recent updates

Turo’s newsletter takes a magazine-style approach with its soft lavender background creating a cohesive visual identity throughout. The layout smartly breaks content into digestible sections—new vehicle features, global road trip inspiration, and platform updates—using bold headlines and clean two-column grids. We appreciate the centered text alignment and consistent black CTAs that maintain focus without competing for attention.

Disclaimer: Turo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to automotive and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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