Disclaimer: Arsenal Football Club own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Arsenal Football Club
Arsenal brings nostalgia to life with their retro 1992/94 shirt reissue. The campaign pairs custom typefaces with a light blue background that echoes the jersey’s distinctive colors, while full-width lifestyle imagery showcases the product in context. Notable is the “SHOP TARIFF FREE” CTA—addressing customer pain points directly in the button text. Trust indicators at the bottom (authentic guarantee, exclusive products, fast delivery) counter potential purchase hesitations.
