Email Inspiration from Avec Les Filles

Starting with a clever personal touch, this email pulls readers in with its playful “Psst…” headline and clear visual hierarchy that makes scanning easy. We love the roomy layout that spotlights the saved item, pairing bold typography with a confident, monochromatic CTA that feels both chic and urgent. The simple, airy product grid that follows keeps shoppers exploring without feeling overwhelmed.

Disclaimer: Avec Les Filles own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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