Disclaimer: Away own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Away
This Away cart abandonment email makes a bold impact with its crisp typography and well-balanced layout. The oversized, high-contrast headline immediately draws attention, while the warm, neutral background color creates a refined shopping experience. The call-to-action stands out with a high-contrast black button, ensuring a clear next step. Thoughtful use of product imagery and structured sections keep the focus on urgency and exclusivity, making it hard to resist.
