Ballerina Farm: What’s Your Ballerina Farm Routine?

Sweeping landscape photography paired with oversized sans-serif type gives this email a brand-storytelling quality that feels more like a magazine spread than a product push. The text overlay on the hero is confident and well-spaced, and the narrative copy below ties daily routines to the product line without hard-selling. A smart template for any brand that leans on lifestyle and origin story.

Disclaimer: Ballerina Farm own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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