Email Inspiration from Bésame Cosmetics Inc

Intimate close-up photography anchored by elegant script typography gives this product launch an editorial beauty feel that mirrors print advertising. The repeating “NEW LAUNCH” ticker at the top sets the tone without being heavy-handed, and the product held in frame adds a tactile, aspirational quality. A polished example of how to let a single hero image carry an entire launch announcement.

Disclaimer: Bésame Cosmetics Inc own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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