Email Inspiration from Bluestone Lane

Bluestone Lane’s welcome email feels like a warm hug with a side of flat white. The conversational tone, photography, and crisp design capture the Aussie café culture. We love how the “first coffee on us” offer and app promotion make it easy to become a regular customer.

Disclaimer: Bluestone Lane own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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