Email Inspiration from Bobbi Brown Cosmetics

Dramatic close-up photography drives this lip product editorial, letting texture and color do the persuading before any copy appears. Bobbi Brown pairs the moody, studio-lit hero with a clean layout that spotlights a single product family — a smart restraint that keeps the CTA path simple. Worth noting how the dark background pushes the product swatch to pop, a technique any brand can borrow for color-driven launches.

Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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